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Buy One Gift One

Buy One Gift One

For each birthing simulator purchased through Laerdal Medical for use in high-income countries, a second one is being donated to support the Helping Mothers Survive initiative in low-income countries to assist birth attendants to help save lives of mother and newborns. This initiative is called Buy One Gift One (BOGO).

In 2015, an estimated 300,000 women and 2.7 million newborns died from complications related to pregnancy or childbirth. Though WHO emphasizes the importance of skilled health professionals attending all births, in low-income countries only 51% of women benefit from skilled care during childbirth (WHO, 2015). Since the launch of the BOGO initiative, over 4,000 MamaNatalie birthing simulators have been donated to help train thousands of health workers in the Helping Mothers Survive Program in 40 countries together with our global partners, The International Confederation of Midwives (ICM), The United Nations Population Fund (UNFPA), The International Federation of Gynaecology and Obstetrics (FIGO), American Academy of Paediatrics (AAP), Jhpiego and others. 

Making a Difference

See impact of the scale-up of Helping Mothers Survive in West Africa using Buy One Gift One units