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Buy One Gift One

Buy One Gift One

For each birthing simulator purchased through Laerdal Medical for use in high-income countries, a second one is donated to support the Helping Mothers Survive initiative in low-resource settings.The donated simulators help birth attendants to save lives of mother and newborns. This initiative is called Buy One, Gift One (BOGO).

Making a Difference

An estimated 300,000 women and 2.7 million newborns died from complications related to pregnancy or childbirth,in 2015. Even though WHO emphasizes the importance of skilled health professionals attending all births, only 51% of women benefit from skilled care during childbirth in low-income countries (WHO, 2015)

Thanks to the contributions to Buy One, Gift One, more than 4000 simulators have been donated. They are being distributed to implementing partners, together with educational material to train birth attendants in the Helping Mothers Survive program.  

Organizations who have received BOGO units include International Confederation of Midwives, International Federation of Gynecology and Obstetrics, American Academy of Pediatrics, UNFPA, Jhpiego, Amref, Association of Malawian Midwives, Midwives Association of Zambia, Croix-Rouge Français, International Council of Nurses and East, Central and Southern Africa Health Comunity.

They have used them in more than 40 countries all over the world, including Malawi, Zambia, Sierra Leone, Ethiopia, Senegal, Burkina Faso, Togo, South Africa, Pakistan, Tanzania and Rwanda.

See impact of the scale-up of Helping Mothers Survive in West Africa using Buy One Gift One units.